Helsingin Sanomat has been Finland’s leading source for news since 1889. In 2024, the brand refreshed its visual identity to create a unified and modern look while staying rooted in its rich history. The new design language confidently relied on the renowned logo’s recognizability—a bold move only an iconic brand like Helsingin Sanomat could make. This foundation allowed for visual storytelling that showcased the newspaper’s offerings in engaging, versatile, and relatable ways. The result was a multichannel system that delighted audiences by offering the joy of recognizing familiar shapes in entirely new contexts.

Silver in Design – Eurobest 2025

Agency: United Imaginations
Art Director: Johanna Vierimaa