VEPSÄLÄINEN
Collab Campaign for Vepsäläinen & Olympics | 2020
Vepsäläinen was an official partner of the Finnish Olympic Team at the Tokyo Games in summer 2021. To celebrate the Games, the brand released a series of print ads in which two worlds collide: the iconic forms of some of the most celebrated design classics in history meet the classic disciplines of the world’s most iconic sporting event.
Through the images, we wanted to show how design is ultimately present almost everywhere we look. How, when viewed through the thick-rimmed glasses of a design enthusiast, the sails of a racing dinghy or the glove of a baseball player can reveal a visual language familiar from iconic furniture. Or how, through the eyes of a passionate sports fan, an Arne Jacobsen Swan Chair can suddenly resemble a baseball glove.
Agency: TBWAHelsinki
Graphic Designer: Johanna Vierimaa
Awards: Gold in Vuoden Huiput (Advertisements, 2021)
Through the images, we wanted to show how design is ultimately present almost everywhere we look. How, when viewed through the thick-rimmed glasses of a design enthusiast, the sails of a racing dinghy or the glove of a baseball player can reveal a visual language familiar from iconic furniture. Or how, through the eyes of a passionate sports fan, an Arne Jacobsen Swan Chair can suddenly resemble a baseball glove.
Agency: TBWAHelsinki
Graphic Designer: Johanna Vierimaa
Awards: Gold in Vuoden Huiput (Advertisements, 2021)