https://johannavierimaa2022copy.cargo.site Vierimaa Portfolio Sat, 22 Aug 2026 13:09:17 +0000 https://johannavierimaa2022copy.cargo.site en https://johannavierimaa2022copy.cargo.site/index-1 Tue, 11 Nov 2025 18:56:15 +0000 Vierimaa Portfolio https://johannavierimaa2022copy.cargo.site/index-1 https://johannavierimaa2022copy.cargo.site/HELSINGIN-SANOMAT Tue, 11 Nov 2025 18:56:17 +0000 Vierimaa Portfolio https://johannavierimaa2022copy.cargo.site/HELSINGIN-SANOMAT HELSINGIN SANOMAT New[s] Perspectives – Rebrand Launch Campaign | 2024 <img width="3508" height="4967" width_o="3508" height_o="4967" data-src="https://freight.cargo.site/t/original/i/232f6c8268d91fb179862a09c8c392586206d076fe68c79b9fdd486c1a0bc389/HS_Maailma-kasissasi_594841mm_3mmbleed2.jpg" data-mid="240521972" border="0" src="https://freight.cargo.site/w/1000/i/232f6c8268d91fb179862a09c8c392586206d076fe68c79b9fdd486c1a0bc389/HS_Maailma-kasissasi_594841mm_3mmbleed2.jpg" /> <img width="3508" height="4967" width_o="3508" height_o="4967" data-src="https://freight.cargo.site/t/original/i/00fd3cbe195d9436351f849ca15dc7baac0574cba259c3c0d20f50d40af92b91/HS_Maailma-kasissasi_594841mm_3mmbleed.jpg" data-mid="240521971" border="0" src="https://freight.cargo.site/w/1000/i/00fd3cbe195d9436351f849ca15dc7baac0574cba259c3c0d20f50d40af92b91/HS_Maailma-kasissasi_594841mm_3mmbleed.jpg" /> <img width="3508" height="4967" width_o="3508" height_o="4967" data-src="https://freight.cargo.site/t/original/i/ffe4ef7c0cef6520fbad9a9e093c1918f8cd151855ba10684f9bb5ea443429a0/HS_Maailma-kasissasi_594841mm_3mmbleed3.jpg" data-mid="240521973" border="0" src="https://freight.cargo.site/w/1000/i/ffe4ef7c0cef6520fbad9a9e093c1918f8cd151855ba10684f9bb5ea443429a0/HS_Maailma-kasissasi_594841mm_3mmbleed3.jpg" /> <img width="3508" height="4967" width_o="3508" height_o="4967" data-src="https://freight.cargo.site/t/original/i/6e7d231fc56965005669ff51f9453df7ccd200fcf50944d9b7544cf3fd391b03/HS_Maailma-kasissasi_594841mm_3mmbleed4.jpg" data-mid="240521974" border="0" src="https://freight.cargo.site/w/1000/i/6e7d231fc56965005669ff51f9453df7ccd200fcf50944d9b7544cf3fd391b03/HS_Maailma-kasissasi_594841mm_3mmbleed4.jpg" /> &nbsp; <img width="1688" height="1125" width_o="1688" height_o="1125" data-src="https://freight.cargo.site/t/original/i/b01651f2c5e3bb54c628f575d4adef878c871fb5e4ca53fbbaead3f445eadb9b/EN_HS-Maailma-kasissasi_Print-.jpg" data-mid="240521966" border="0" src="https://freight.cargo.site/w/1000/i/b01651f2c5e3bb54c628f575d4adef878c871fb5e4ca53fbbaead3f445eadb9b/EN_HS-Maailma-kasissasi_Print-.jpg" /><img width="1980" height="1320" width_o="1980" height_o="1320" data-src="https://freight.cargo.site/t/original/i/2b6ff0d81df8cec19efe39f4c5662557cee14f6070c377aaab9fb614912a5e82/EN_HS-Maailma-kasissasi_Print-3.jpg" data-mid="240521968" border="0" src="https://freight.cargo.site/w/1000/i/2b6ff0d81df8cec19efe39f4c5662557cee14f6070c377aaab9fb614912a5e82/EN_HS-Maailma-kasissasi_Print-3.jpg" /><img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/60fae6e05c8fd8b71f174049a6cd0b854daf149021b43a92b6ef049326ebe3ac/Posters.jpg" data-mid="240521970" border="0" src="https://freight.cargo.site/w/1000/i/60fae6e05c8fd8b71f174049a6cd0b854daf149021b43a92b6ef049326ebe3ac/Posters.jpg" /><img width="4000" height="3000" width_o="4000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/1526a947202494dafc6ce9b74e3fcb36fed5425075fe10e036f11886a6582a3e/EN_HS-Maailma-kasissasi_Print-5.jpg" data-mid="240521969" border="0" src="https://freight.cargo.site/w/1000/i/1526a947202494dafc6ce9b74e3fcb36fed5425075fe10e036f11886a6582a3e/EN_HS-Maailma-kasissasi_Print-5.jpg" /> <img width="7063" height="5008" width_o="7063" height_o="5008" data-src="https://freight.cargo.site/t/original/i/9567d13ba9434dfddfdd694f13ab2af43c9fba29639ed6206761ec54e46359dc/NewsPerspectives_HelsinginSanomat_Digital-Presentation_Image.jpg" data-mid="248555272" border="0" src="https://freight.cargo.site/w/1000/i/9567d13ba9434dfddfdd694f13ab2af43c9fba29639ed6206761ec54e46359dc/NewsPerspectives_HelsinginSanomat_Digital-Presentation_Image.jpg" /> Helsingin Sanomat has been Finland’s leading source for news since 1889. In 2024, the brand refreshed its visual identity to create a unified and modern look while staying rooted in its rich history. The new design language confidently relied on the renowned logo’s recognizability—a bold move only an iconic brand like Helsingin Sanomat could make. This foundation allowed for visual storytelling that showcased the newspaper’s offerings in engaging, versatile, and relatable ways. The result was a multichannel system that delighted audiences by offering the joy of recognizing familiar shapes in entirely new contexts. Silver in Design – Eurobest 2025 Agency: United Imaginations Art Director: Johanna Vierimaa https://johannavierimaa2022copy.cargo.site/CANCER-FOR-SALE Tue, 11 Nov 2025 18:56:20 +0000 Vierimaa Portfolio https://johannavierimaa2022copy.cargo.site/CANCER-FOR-SALE CANCER FOR SALE Aamu Children’s Cancer Foundation | Black Friday Campaign | 2024 <img width="4001" height="2251" width_o="4001" height_o="2251" data-src="https://freight.cargo.site/t/original/i/2e5d19b7484897389a86a7dcde37700d5284026ddfe7352a3a52d64194314890/Aamu-Saatio_thumbnail.jpg" data-mid="244057186" border="0" src="https://freight.cargo.site/w/1000/i/2e5d19b7484897389a86a7dcde37700d5284026ddfe7352a3a52d64194314890/Aamu-Saatio_thumbnail.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3f8e61a75ee6ff8270fbdf7aaee14b81727b9b8209a581686fa58d4d37923d93/Aamu_Ooh.jpg" data-mid="244057173" border="0" src="https://freight.cargo.site/w/1000/i/3f8e61a75ee6ff8270fbdf7aaee14b81727b9b8209a581686fa58d4d37923d93/Aamu_Ooh.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b9783287a6f784b6a8983c2b1edec8286de5467b76ddadb724600283526ad5d0/Aamu_The-Fame.jpg" data-mid="244057174" border="0" src="https://freight.cargo.site/w/1000/i/b9783287a6f784b6a8983c2b1edec8286de5467b76ddadb724600283526ad5d0/Aamu_The-Fame.jpg" /> Every week, three children in Finland are diagnosed with cancer. Research for more effective treatments is urgently needed, but funding relies entirely on private donations. These wallets are targeted by countless others – every appealing brand product and sales campaign. Consumerism has created carnival-like shopping events, where advertisers pull out all the stops, and Black Friday stands as the most iconic of them all. But what if those same sales tactics were harnessed to address matters of life and death? By utilizing the visual and verbal language of promotional advertising, “Cancer For Sale” transformed familiar images, headlines, and model poses into a plea for children’s cancer research. Soon, slogans like “limited time only” and “chance to save” took on a whole new meaning.Agency: United ImaginationsArt Director: Johanna Vierimaa Awards: Gold in Vuoden Huiput 2024 (Category: Advertisements) https://johannavierimaa2022copy.cargo.site/HEINEKEN Wed, 19 Aug 2026 19:57:27 +0000 Vierimaa Portfolio https://johannavierimaa2022copy.cargo.site/HEINEKEN HEINEKEN HeiMobile | PR Stunt | 2025 <img width="2000" height="1500" width_o="2000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/9bd5ade9f4a2fa93b293a8af788d8f77b78689529b95f68841febf3379c1fcb5/Heineken_Hero-1500x2000.jpg" data-mid="251402813" border="0" src="https://freight.cargo.site/w/1000/i/9bd5ade9f4a2fa93b293a8af788d8f77b78689529b95f68841febf3379c1fcb5/Heineken_Hero-1500x2000.jpg" /> <img width="1778" height="1000" width_o="1778" height_o="1000" data-src="https://freight.cargo.site/t/original/i/fd76632c71adfc7dc06dde489995756238fd4af6a4e1cbcd4c2bd8d05d836134/Heineken-HeiMobile_Press-photo_5.jpg" data-mid="251402870" border="0" src="https://freight.cargo.site/w/1000/i/fd76632c71adfc7dc06dde489995756238fd4af6a4e1cbcd4c2bd8d05d836134/Heineken-HeiMobile_Press-photo_5.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/27c087ab9c103415ebff57a56ca0eb2ef7133dff91054a0311220807e489234d/2-Clean.jpg" data-mid="251402808" border="0" src="https://freight.cargo.site/w/1000/i/27c087ab9c103415ebff57a56ca0eb2ef7133dff91054a0311220807e489234d/2-Clean.jpg" /> <img width="4268" height="3026" width_o="4268" height_o="3026" data-src="https://freight.cargo.site/t/original/i/82e374455521f90b35452dbdf71c4448ccc5c32d91b769fbe8472295b5494959/Heineken-kapa_bg.jpg" data-mid="251404058" border="0" src="https://freight.cargo.site/w/1000/i/82e374455521f90b35452dbdf71c4448ccc5c32d91b769fbe8472295b5494959/Heineken-kapa_bg.jpg" />   In Finland — birthplace of mobile culture — screen fatigue had become a national habit. Phones connected everyone but no one, and Heineken 0.0 needed to prove its promise of real connection in a fast-growing, highly competitive market with limited spend. Instead of telling people to log off, we built a mobile plan that helped them do it. HeiMobile&nbsp;— the world’s first SIM plan from a beer brand — sent playful nudges and real-world perks via SMS, inviting users to put their phones down and enjoy time with friends. The phone became both the message and the reward.Creators unboxed “offline kits,” festivals hosted Heineken “phone parks,” and earned media ran with the paradox — a mobile plan telling you to use your phone less. The result: behaviour change you could see, headlines you couldn’t miss, and a witty proof that less screen time can still mean more connection. Agency: United Imaginations Art Director: Johanna Vierimaa https://johannavierimaa2022copy.cargo.site/VAISALA Sat, 22 Aug 2026 10:58:19 +0000 Vierimaa Portfolio https://johannavierimaa2022copy.cargo.site/VAISALA VAISALA Confidence | Brand Film | 2026 Agency: United Imaginations Art Director: Johanna Vierimaa https://johannavierimaa2022copy.cargo.site/VEPSALAINEN Tue, 11 Nov 2025 18:56:18 +0000 Vierimaa Portfolio https://johannavierimaa2022copy.cargo.site/VEPSALAINEN VEPSÄLÄINEN Collab Campaign for Vepsäläinen &amp; Olympics | 2020 <img width="6236" height="4311" width_o="6236" height_o="4311" data-src="https://freight.cargo.site/t/original/i/802f066157437246ac808b8e8b99906b53daeb3c591e76e329f4b1d64be49ed1/olym_print_kisa4.jpg" data-mid="240521977" border="0" src="https://freight.cargo.site/w/1000/i/802f066157437246ac808b8e8b99906b53daeb3c591e76e329f4b1d64be49ed1/olym_print_kisa4.jpg" /> <img width="6236" height="4311" width_o="6236" height_o="4311" data-src="https://freight.cargo.site/t/original/i/7596631328de7e546a640ddca9973994524af1cb8fd923b36ae17a370a480fa7/olym_print_kisa5.jpg" data-mid="240521976" border="0" src="https://freight.cargo.site/w/1000/i/7596631328de7e546a640ddca9973994524af1cb8fd923b36ae17a370a480fa7/olym_print_kisa5.jpg" /> <img width="6236" height="4311" width_o="6236" height_o="4311" data-src="https://freight.cargo.site/t/original/i/74e67d554444c24a894e77af9abc72275199ced6bb85af1a7e5db0c2f88b71d8/olym_print_kisa3.jpg" data-mid="240521979" border="0" src="https://freight.cargo.site/w/1000/i/74e67d554444c24a894e77af9abc72275199ced6bb85af1a7e5db0c2f88b71d8/olym_print_kisa3.jpg" /> <img width="6236" height="4311" width_o="6236" height_o="4311" data-src="https://freight.cargo.site/t/original/i/f5c2d911d5f577162e4a81602884d2750eea57ce6d7dfa5644894bee936c4b83/olym_print_kisa1.jpg" data-mid="240521978" border="0" src="https://freight.cargo.site/w/1000/i/f5c2d911d5f577162e4a81602884d2750eea57ce6d7dfa5644894bee936c4b83/olym_print_kisa1.jpg" /> Vepsäläinen was an official partner of the Finnish Olympic Team at the Tokyo Games in summer 2021. To celebrate the Games, the brand released a series of print ads in which two worlds collide: the iconic forms of some of the most celebrated design classics in history meet the classic disciplines of the world’s most iconic sporting event. Through the images, we wanted to show how design is ultimately present almost everywhere we look. How, when viewed through the thick-rimmed glasses of a design enthusiast, the sails of a racing dinghy or the glove of a baseball player can reveal a visual language familiar from iconic furniture. Or how, through the eyes of a passionate sports fan, an Arne Jacobsen Swan Chair can suddenly resemble a baseball glove. Agency: TBWAHelsinki Graphic Designer: Johanna Vierimaa Awards: Gold in Vuoden Huiput (Advertisements, 2021) https://johannavierimaa2022copy.cargo.site/THE-HERITAGE Tue, 11 Nov 2025 18:56:19 +0000 Vierimaa Portfolio https://johannavierimaa2022copy.cargo.site/THE-HERITAGE THE HERITAGE International Solidarity Foundation | Fundraising Campaign | 2023 Every 10 seconds, the genitalia of a girl child are mutilated, with over 200 million victims worldwide, of whom 44,000 die annually. The International Solidarity Foundation fights against genital mutilation in East Africa, but in 2023, funding was in danger of running out, and the issue threatened to disappear from public discussion. A straightforward, attention-grabbing, and solution-oriented approach was needed. We demanded an end to mutilation globally, so we decided to appeal directly to decision-makers and thereby to donors. On October 11th, the International Day of the Girl, the Solidarity Foundation submitted an application to Finland's UNESCO representatives, demanding the inclusion of female genitalia in the UNESCO World Heritage List. Designer &amp; Case-film editor: Johanna Vierimaa Agency: United Imaginations Awards: Gold in Vuoden Huiput (Campaigns, 2023) https://johannavierimaa2022copy.cargo.site/PEGGY-GOU-COACHELLA-MERCH Sat, 22 Aug 2026 13:09:17 +0000 Vierimaa Portfolio https://johannavierimaa2022copy.cargo.site/PEGGY-GOU-COACHELLA-MERCH PEGGY GOU “GOUCHELLA” MERCH Coachella Festival Merch | 2024 <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/cc093d30478d2a2ae1c19964bbf0afd69c842520c536656d7abd845f867726b4/PG_Coachella-Design-01.jpg" data-mid="251484581" border="0" src="https://freight.cargo.site/w/1000/i/cc093d30478d2a2ae1c19964bbf0afd69c842520c536656d7abd845f867726b4/PG_Coachella-Design-01.jpg" /> <img width="4000" height="2251" width_o="4000" height_o="2251" data-src="https://freight.cargo.site/t/original/i/f8855949d8d9b4a28a614735fdb789ffd0783f99080e42537a278d1f2dfd33d9/PG_Coachella-Design-02.jpg" data-mid="251484582" border="0" src="https://freight.cargo.site/w/1000/i/f8855949d8d9b4a28a614735fdb789ffd0783f99080e42537a278d1f2dfd33d9/PG_Coachella-Design-02.jpg" /><img width="4001" height="2250" width_o="4001" height_o="2250" data-src="https://freight.cargo.site/t/original/i/38c496eddf1061d96f5db2b8b41ce28815977affb0955d92e8683bc15a5cf645/PG_Coachella-Design-03.jpg" data-mid="251484583" border="0" src="https://freight.cargo.site/w/1000/i/38c496eddf1061d96f5db2b8b41ce28815977affb0955d92e8683bc15a5cf645/PG_Coachella-Design-03.jpg" /> <img width="1386" height="1730" width_o="1386" height_o="1730" data-src="https://freight.cargo.site/t/original/i/5bd878011fd286c5c05bf0e0e4c122737ead81b09d66b6b1698f8a3df6fee0cb/Nayttokuva-2025-08-18-kello-13.13.02.png" data-mid="251484598" border="0" src="https://freight.cargo.site/w/1000/i/5bd878011fd286c5c05bf0e0e4c122737ead81b09d66b6b1698f8a3df6fee0cb/Nayttokuva-2025-08-18-kello-13.13.02.png" /> <img width="1386" height="1732" width_o="1386" height_o="1732" data-src="https://freight.cargo.site/t/original/i/4672b24bb6f0a8ec6fa3b4d7d6370013614e6ca4c72dababab3bd2b95c14c054/Nayttokuva-2025-08-18-kello-13.13.12.png" data-mid="251484599" border="0" src="https://freight.cargo.site/w/1000/i/4672b24bb6f0a8ec6fa3b4d7d6370013614e6ca4c72dababab3bd2b95c14c054/Nayttokuva-2025-08-18-kello-13.13.12.png" /> <img width="864" height="1274" width_o="864" height_o="1274" data-src="https://freight.cargo.site/t/original/i/50192df9e8cfacf53325b33cbdc02473a8e02b408199253133274dbdd3206ab5/Nayttokuva-2026-08-22-kello-16.15.54.png" data-mid="251484602" border="0" src="https://freight.cargo.site/w/864/i/50192df9e8cfacf53325b33cbdc02473a8e02b408199253133274dbdd3206ab5/Nayttokuva-2026-08-22-kello-16.15.54.png" /> <img width="1384" height="1734" width_o="1384" height_o="1734" data-src="https://freight.cargo.site/t/original/i/9886dfcbe42e97ff7d66dd49151c60538f46b6b043ea641fb16c2d5a89a2a9c7/Nayttokuva-2025-08-18-kello-13.09.13.png" data-mid="251484597" border="0" src="https://freight.cargo.site/w/1000/i/9886dfcbe42e97ff7d66dd49151c60538f46b6b043ea641fb16c2d5a89a2a9c7/Nayttokuva-2025-08-18-kello-13.09.13.png" /> <img width="962" height="1198" width_o="962" height_o="1198" data-src="https://freight.cargo.site/t/original/i/efea6d46335e54ec44ac0644d19ac1051f1a2c745b7936b6ad7bbd4a032ae8f7/Nayttokuva-2025-08-26-kello-13.23.55.png" data-mid="251484601" border="0" src="https://freight.cargo.site/w/962/i/efea6d46335e54ec44ac0644d19ac1051f1a2c745b7936b6ad7bbd4a032ae8f7/Nayttokuva-2025-08-26-kello-13.23.55.png" /> <img width="1382" height="1732" width_o="1382" height_o="1732" data-src="https://freight.cargo.site/t/original/i/80b286527d6b80e8bc3c0daf2f025d0ea8efe0830736cadc2e12ee636696f15e/Nayttokuva-2025-08-18-kello-13.13.42.png" data-mid="251484600" border="0" src="https://freight.cargo.site/w/1000/i/80b286527d6b80e8bc3c0daf2f025d0ea8efe0830736cadc2e12ee636696f15e/Nayttokuva-2025-08-18-kello-13.13.42.png" /> In 2024, South Korean DJ and artist Peggy Gou held a contest to design merchandise for her upcoming Coachella show. I had the honor of being selected as one of two winners. Peggy Gou herself wore my design, which was also sold through her official webstore and at Coachella 2024. Illustrator: Johanna Vierimaa https://johannavierimaa2022copy.cargo.site/MUSEUM-OF-MALWARE-ART Tue, 11 Nov 2025 18:56:20 +0000 Vierimaa Portfolio https://johannavierimaa2022copy.cargo.site/MUSEUM-OF-MALWARE-ART WITHSECUREVisual identity | WithSecure 2024Museum of Malware Art | Creative B2B Stunt &amp; Visual Identity | 2024 <img width="2000" height="1500" width_o="2000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/2c551c3b22ba7a00188bd1d1b0509be8a80b5858485b413773ab7f3b403d83d5/GO_MuMa_2000x1500.jpg" data-mid="244057427" border="0" src="https://freight.cargo.site/w/1000/i/2c551c3b22ba7a00188bd1d1b0509be8a80b5858485b413773ab7f3b403d83d5/GO_MuMa_2000x1500.jpg" /> Agency: United Imaginations Visual Identity: Johanna Vierimaa<img width="4000" height="2667" width_o="4000" height_o="2667" data-src="https://freight.cargo.site/t/original/i/2d2a4e78dc6e474393b6495e44303ab665df3e671ff0ed8d123e6f4d889b7d11/Museum-of-Malware-Art-02.jpg" data-mid="244057478" border="0" src="https://freight.cargo.site/w/1000/i/2d2a4e78dc6e474393b6495e44303ab665df3e671ff0ed8d123e6f4d889b7d11/Museum-of-Malware-Art-02.jpg" /> <img width="4000" height="2667" width_o="4000" height_o="2667" data-src="https://freight.cargo.site/t/original/i/ec443fe97ac0fa0b536fdcfe8fc70a371f2529ba1c402d6b7f2356295e800388/Museum-of-Malware-Art-03.jpg" data-mid="244057479" border="0" src="https://freight.cargo.site/w/1000/i/ec443fe97ac0fa0b536fdcfe8fc70a371f2529ba1c402d6b7f2356295e800388/Museum-of-Malware-Art-03.jpg" /> <img width="4000" height="2667" width_o="4000" height_o="2667" data-src="https://freight.cargo.site/t/original/i/1d402a1c5eb70d86c02549592e232148b55a17e0c37691b7f0bab1d4995f6b5d/Museum-of-Malware-Art-04.jpg" data-mid="244057480" border="0" src="https://freight.cargo.site/w/1000/i/1d402a1c5eb70d86c02549592e232148b55a17e0c37691b7f0bab1d4995f6b5d/Museum-of-Malware-Art-04.jpg" /> <img width="7064" height="5009" width_o="7064" height_o="5009" data-src="https://freight.cargo.site/t/original/i/5b20e53ee87f2071d2f52b7cac22e6102e5ab3c7d76467e192e5dcf2f43131e5/MuMA_kapa_Cannes-01.jpg" data-mid="248555965" border="0" src="https://freight.cargo.site/w/1000/i/5b20e53ee87f2071d2f52b7cac22e6102e5ab3c7d76467e192e5dcf2f43131e5/MuMA_kapa_Cannes-01.jpg" /> The Museum of Malware Art is a groundbreaking initiative that captures the evolution of cyber threats and transforms them into thought-provoking art. Located at WithSecure’s headquarters in Jätkäsaari, Helsinki, the museum showcases works by renowned international artists who have reimagined malware as sculptures, paintings, soundscapes, and interactive installations. By blending art, technology, and cyber security, the museum makes the invisible tangible, changing the narrative in cyber security industry communications and sparking conversations about the societal impact of malware and the importance of digital security.Agency: United Imaginations Art Director: Johanna Vierimaa